Small yard signs have become a valuable marketing and communications tool for a variety of businesses. While security signs like ADT's yard signs are perhaps the most recognizable, small yard signs are equally popular for solar companies and as "installed by" or "managed by" indicators for landscaping, Internet, pest control, and property management services.

This comprehensive guide will walk you through everything you need to know about how to design, order, and install small yard signs for your business.

• 3MM PVC Plastic is optimal

• The signs are available in a variety of shapes but on average, they measure roughly 11” x 11”

• Aluminum metal stakes make for easy installation with a robust look

• UV-Cured inks ensure that the colors are extremely vibrant and durable. While this process is more labor intensive to produce (typically requiring a minimum quantity of 50 signs), it will result in a product that is more resistant to fading and is often guaranteed for 2 years even though they tend to last longer

• If you want your signs to stand up to the harshest conditions, consider adding a protective UV layer for even more protection

• If night time visibility is important, consider upgrading to a reflective finish. Keep in mind that only the white design elements of your sign will be reflective so this option only works well when using a white background or a lot of big, white text. This is an optional upgrade that increases the cost of your yard signs.

• Use high contrast color combinations (black and yellow, blue and white, or red and white are popular)

• Less is more - Keep the number of words printed on the sign to a minimum

• Bold sans-serif fonts are generally more readable from a distance

• Include your logo if applicable (minimum 2" diameter for visibility)

• Apply the 40/60 rule: visual elements should take about 40% of space, with 60% being white space

• For security signs, include universally recognized security symbols

• Include a clear call-to-action

• Add contact information if necessary (website or phone number)

• For security signs: company name, logo, and "24-hour monitoring" or similar messaging

• For "installed by" signs: company name, logo, and service provided

• For solar signs - highlight benefits like "Powered by the Sun" or "Energy Efficient Home"

• Unlike business cards and postcards that typically come in rectangles, small yard signs are available in a variety of standard shapes including a shield, circle, hexagon, oval, rectangle, square, and triangle

• Choose a sign shape that best showcases the shape of your logo for maximum impact

• Choose high-visibility areas near entry points

• Ensure compliance with local ordinances and HOA rules

• For security signs, place near the main entrance or other entry points

• For "installed by" signs, position visibly but discreetly

• For solar signs, place where visible from street but not obtrusive

Installation Instructions

• For soft soil: Push stakes directly into ground

• For hard soil: Pre-drill hole or use water to soften ground

• For rocky areas: Consider weighted bases instead of stakes or request your signs with pre-drilled holes so they can be installed on a fence or wall

• Installation depth: Typically 6-10 inches for stability

Orientation and Angle

• Face signs toward primary traffic flow

• Slight angle (10-15 degrees) can improve visibility

• Consider sun reflection when positioning reflective signs

Local Regulations - Many municipalities and neighborhood HOAs have rules regarding where signs can be placed so check to see if there are any restrictions

Important Information to Display - For solar, service, and security companies, it is often required to print your license number on the sign

Core Factors

• Quantity Ordered - The higher the quantity, the lower the price per sign. Due to the amount of labor and setup required to produce custom yard signs, the minimum order is typically 50.

• Color Usage - While some companies offer full color printing, the ones offering UV-cured inks are produced using a spot color process. This results in higher quality and more vibrant colors but also means that the cost increases with each color that is added to your design.

Optional Upgrades

• Custom shapes and sizes

• Special finishes (Reflective, Protective UV Layer)

• Add matching window decals

Investing in small yard signs can provide an excellent return on investment through increased visibility, branding, and effective communication. While security signs remain the most popular application, the growing popularity of solar company signs and "installed by" markers demonstrates the versatility of this small but mightly marketing tool. By understanding the materials, design principles, ordering process, and proper installation, you can maximize the impact of these versatile marketing tools for your specific industry needs.

Print Robot can help to make the process easy by offering complimentary design services so you can see how your custom yard signs will look before placing your order. They also offer instant pricing on small yard signs, and proudly manufacture all of their printed products in the USA from their factory in Deerfield Beach, Florida.

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