The Robot Report

Nonprofit membership cards do more than confirm active status. For a museum member, a zoo family, or a long-standing donor, the card often reflects an ongoing relationship with the organization. That … read more

Your organization has decided to issue membership cards. Now comes the part that trips most people up: the design. What information goes on the card? What belongs on the front versus the back? What fi … read more

Physical membership cards increase retention because they trigger psychological ownership, a state where members feel the card is theirs, making them reluctant to let it go at renewal time. You can ha … read more

When I talk to organizations placing their first membership card order, the question that comes up more than any other is about encoding. Get it wrong and the cards work fine as printed pieces but do … read more

Most membership cards require some kind of action at the point of entry. A member pulls out the card, holds it up to a scanner, or hands it to staff. RFID membership cards skip that step. A member wal … read more

When an organization orders 250 membership cards, those cards need to look the same. Same logo, same layout, same colors. But each member's name, ID number, and expiration date has to be different on … read more

The card type matters more than most organizations realize when they place their first order. A gym running 300 members through a turnstile each morning has different requirements than a museum issuin … read more

What's the Difference and Which One Does Your Business Need? The terms are used interchangeably in some conversations, but they are not the same thing. A membership card proves identity and grants acc … read more

A membership card is a physical credential that proves a person belongs to an organization, program, or club. It grants access, triggers benefits, and serves as a daily reminder of that membership. It … read more

Membership cards seem simple on the surface — a small printed card with a name and a logo - but the choices you make when selecting them can have a real impact on member satisfaction, operationa … read more

A quiet eco-friendly revolution has taken place in the gift card industry by Paper Gift Cards. When you think about "Paper Gift Cards", the first thing that comes to mind may be the original paper gif … read more

The gift card market is massive and the numbers speak for themselves: Americans spend over $300 billion on gift cards annually 65% of gift card holders spend an extra 38% above their gift card&rsquo … read more