The Robot Report

An association membership card is a personalized, printed credential issued to members of a professional body, trade association, chartered institute, chamber, union, or alumni association. It confirm … read more

A shell card program is a membership card printing campaign where the fixed card design is produced upfront, stored in inventory at the print facility, and personalized with individual member data whe … read more

If your members join throughout the year, a single batch order creates a new problem every time someone signs up in the middle of the season. You either wait until enough names accumulate to justify a … read more

A golf club membership card does more work than it gets credit for. It proves identity at the bag drop, confirms tier access at the pro shop, shows up at the locker room and grill room, and carries th … read more

Your organization has decided to issue membership cards. Now comes the part that trips most people up: the design. What information goes on the card? What belongs on the front versus the back? What fi … read more

Nonprofit membership cards do more than confirm active status. For a museum member, a zoo family, or a long-standing donor, the card often reflects an ongoing relationship with the organization. That … read more

Create compelling cards that enhance member loyalty and brand identity Whether you manage a gym, fitness studio, or exercise facility, getting your membership card setup right takes some thought &mdas … read more

Physical membership cards increase retention because they trigger psychological ownership, a state where members feel the card is theirs, making them reluctant to let it go at renewal time. You can ha … read more

When I talk to organizations placing their first membership card order, the question that comes up more than any other is about encoding. Get it wrong and the cards work fine as printed pieces but do … read more

Most membership cards require some kind of action at the point of entry. A member pulls out the card, holds it up to a scanner, or hands it to staff. RFID membership cards skip that step. A member wal … read more

When an organization orders 250 membership cards, those cards need to look the same. Same logo, same layout, same colors. But each member's name, ID number, and expiration date has to be different on … read more

The card type matters more than most organizations realize when they place their first order. A gym running 300 members through a turnstile each morning has different requirements than a museum issuin … read more