The gift card market is massive and the numbers speak for themselves:
- Americans spend over $300 billion on gift cards annually
- 65% of gift card holders spend an extra 38% above their gift card’s value
- Consumers spend an average of $213 on gift cards during the holidays
- 70% of annual gift card sales occur during the holiday season
Many Gift Card Balances Go Unused
Did you know that up to 20% of gift card balances remain unredeemed, with Americans holding around $21-23 billion in unused gift cards?
- 6% of gift cards are never used at all
- 10-19% of gift card unused balances remain permanently untouched
- 43% of Americans have at least one unused gift card
Immediate Cash Flow Benefits
Since gift cards are paid upfront, they send cashflow directly to your company’s bottom line. This provides immediate revenue without immediate expenses (aside from the initial cost of the physical gift cards) or inventory depletion. Seasonal sales can fund off-season expenses and assist in creating working capital for business operations and growth.
Custom Printed Gift Cards vs Generic Options
Instead of a generic, predesigned gift card graphic, going with a custom designed gift card that accurately represents your brand will help you to stay top of mind with your customers. Even if the gift card sits in their wallet or drawer, every time they see it, they will be reminded of your company.
Whether your gift cards are on display next to your cash register or being discovered inside a greeting card, the gift card’s design represents your company. Creating something professional with your logo will serve as a marketing tool that promotes your brand and reminds customers to keep coming back.
Paper or Plastic Gift Cards
There has been a quiet revolution going on in the gift card industry right under your nose. If you take a look at the gift card section of any major retailer and feel one of the gift cards, you will notice that it is likely constructed of a high quality paper that has a similar feel to plastic. Some companies are staying with traditional plastic gift cards while others are switching to paper gift cards which offer an eco-friendlier alternative and a cost savings of roughly 10%.
Ordering Custom Gift Cards
With gift card sales growing 7% annually, there's never been a better time to launch or restock your gift card program.
If you are ordering gift cards for your business for the first time, it may seem like an overwhelming process. Do they need to be compatible with a POS system? If so, will they integrate using a magnetic stripe, bar code, or QR code?
Print Robot takes the stress out of ordering custom gift cards by offering complimentary design services, instant pricing, and incredible customer service and support. They can even reach out to your POS company and send you test samples prior to placing your order to ensure compatibility.
Ready to get started?
Click here to request free design services. Just provide your logo and an idea of what you'd like to appear on your gift cards and we’ll take care of the rest!
Already have artwork ready to go? Take advantage of our instant price calculator which allows you to upload your print ready files and place your order.
Prefer to talk to a live person? Call 800.547.6624 Monday - Friday 8am - 5pm EST to speak to a friendly representative.
About Print Robot
We are hard-coded to be passionate about producing high quality printed products at affordable prices. Print Robot creates a wide range of plastic cards, magnets, signs, and decals. We offer FREE design services on most orders $250+ and print all products in the USA.
ADDITIONAL RESOURCES
3 Reasons Why You Should Order Custom Gift Cards For Your Company